Digipack process...

Creating the front cover...

I decided to use the close up shot of Elle singing in the studio as the front cover for my digipack and experimented by adding effects and techniques on Photoshop...

Idea 1...

• Added the name of the artist as this is usually positioned first on digipacks followed by the name of the album.
• Used a girly font that would fit with the conventions of the pop genre and used white so it stands out and appears prominent.

Idea 2...

• Applied lighting in an effect called 'coral painter' and chose three colours that I wanted to use. I chose red, pink and lilac as they ae feminine colours and conform to the conventions of the pop genre.
• Changed the font as I felt the initial one did not match the effects of the image so I chose one that I thought looked more professional.
• The band name is also in capitals and slightly bigger than the album name as this is how it appears on most pop albums.
  
  

Discarded Covers...

Idea 3...

• From this step, I decided to experiment with the lighting and make it look slightly lighter and the outcome looked quite professional.
• But from this, the image lost it's quality and looked blurry and not sharp so I decided to stick with the previous one and discarded this one.
  

Idea 4...

• Experimented with a different affect and posterised the shot and added the colour pink as it is a feminine colour.
• Changed the font colour from white to black as white did not stand out against the background.
• However, I gained some audience feedback and everyone preffered 'Idea 2' which was also my favourite so I decided to choose that one.

Further Adjustments...
I was very happy with Idea 2 but I still felt as though it looked rather plain and had some things missing. So, I did some more research into pop album covers and added some more elements...

• I added some logos/stickers to make it look more realistic
• Added the name of the record label in small print so it was not so noticeable
• Changed the font as I thought this one fitted with the rest of the handwritten style fonts I had
• Decided to put the song 'Broken Arrow' to add more recognition
  
  Creating the back cover...
  

• I used the shot of Elle's eyes open and cropped it so only just one eye was in the shot as I thought this would look more dramatic and effective.
  
  

• I then adjusted the brightness and contrast so the shot appeared a lot lighter which I thought would make it look more professional.
• I enhanced her eye make up and darkened her eyes, mascara and eyebrows slightly so that it appeared more dramatic.
• I then typed up the track list in a girly handwritten style font and used black to bring out the darkness of her eyes and to stand out against the light background.
  
  I then added the barcode to make it look more realistic like it would be on the shelf in a shop ready to be purchased.
  
  
  
  Creating the inside panels...
  
  

• For the inside right panel I used a shot of Elle laying on the floor and adjusted the brightness and contrast so it did not appear in black and white like in the video.
• I used autoshapes and added the round shape of the CD with smaller circles in the centre with the album and band name. I used black as it would stand out against the lighter background.
  

For the left inside panel, I decided not to use any form of image from the music video but add an element of personalisation. I decided to use the form of a letter from the artist to the fans which I have previously seen in other pop album digipacks. I used a plain white background and black writing and a handwriting style font to make it appear like a real letter.

I also included a lip-stick kiss as it makes it look girly and conforms to the conventions of the pop genre.