We have decided to create a questionnaire about music videos so we can collect results and gain feedback to help us when constructing our own music video and so we can ensure that we are using the correct conventions for our audience. We found that the questionnaire needs to contain a combination of of Qualitative (opinions and open) and Quantitative (numbered or multiple choice) questions for an effective feedback.
Below are a few initial ideas for the questions I might use in my questionnaire:
-What’s your favourite genre?
-Where do you hear about the latest music? Radio Youtube
-What charts do you listen to and follow? Kiss Capital
-Do you prefer a narrative or performance video?
-Who are your audience? Classification-age gender occupation
-Where are they? How do they access music videos e.g. YouTube, MTV
-What are their expectations of a music video of your genre-what do they already know about your genre?
-What do they want? How should your product be similar/ different
-What should they want?
-How do you (the music producers) give them what they want so you can sell your product?
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