Sixth Draft...

In this draft, we only made minor changes and perfected some shots seen as our deadline and screening is nearing...We changed the overlapping shot of the stop motion from a scene with the couple smiling to a scene of them on the bed where Alex is annoying Elle. This supports the idea of the stop motion better as it is of a broken arrow, and their relationship is now broken. Personally, I preferred the juxtaposition of the two shots, but this might confuse a teenage audience so we changed it.

Fifth Draft...

There is so much that we changed in this draft, especially at the beginning of the music video. At the beginning, we scraped the L.O.V.E. letters moving and replaced it with a sort of establishing shot that we filmed at Alexandra Palace. It's a shot of Elle running up to the telescope and looking through it, which reflects how she is looking back into her previous relationship, which the music video depicts.

We also incorporated our script which we needed, and as we all have different album names we had to settle with just one for the credits, so embarked on some research...

LP - Long Play

EP - Extended Play

Extended play lies in between a full album and a single. So the CD in the shop would have our music single, broken arrow and plus maybe two or three more. So we changed the opening credits to 'Broken Arrow EP' to mean the single and it will avoid any confusion with album covers. We also included our production name "SEEN producitons" from year 12 as it was easier and it fits with our group.

We also replaced a few clips; we used a clip of Elle singing at Alexandra Palace and another Ikea shot. We chose the ALexandra Palace clip because the shot uses the rule of thirds and to the right of her you can see a lot of sky line and all the lights from the city of London. The Ikea shot was also changed and we used a scene from another kitchen, we just simply liked this kitchen better and it was also less shaky than the previous one.

Fourth Draft...

We changed our film from black and white back to the original colour when we filmed it. The colour mise en scene fits in with the pop genre as the colours are quite vibrant, but as we filmed over a few months, Elle changed her hair colour from brunette to blonde. This change is evident in the scenes as we have shots of her with both hair colours, and leaving the music video in colour does not show continuity and would confuse an audience. So, we have decided just to keep it in black and white as it also appears more professional.

Third Draft...

Above is another draft of our music video and we have made many alterations from the second draft. We realised that although the reversed clips contributed to the narrative, there was too much and this made it rather cliche. So, as a result we decided to leave just two reverse clips and replaced the rest of them with performance shots. This way, the audience can still grasp the concept of how the couple have now split up without it being portrayed as too cliche.

Also, we inserted a split screen with one clip of Elle on her own and another of her and her boyfriend Alex. We used a lower key lighting for the shot of Elle on her own to show how she is isolated whereas the shot of her and Alex has slightly higher key lighting.

As a group we felt that our editing was not sharp and choppy enough and were unsure on how to incorporate this as our song is not upbeat but slow. However, we found a way so we decided to focus on the performance shots towards the end where Elle is singing against a black background and then a white background. Initially, the shots were a bit too long so we cut them up so that it changes from black to white 4 times within the space of 10 seconds.

Research into script...

We were told that for music promotional video we need some sort of script or text to indicate the name of the song, the artist, and album name. So, from our own knowledge we know that this is always present at the start of the song to inform the audience first.

Eliza Doolittle...

The song above is the song 'Pack up' by pop artist Eliza Doolittle and is being promoted on the music channel MTV. In this shot, the MTV logo is present so the audience know which channel they are watching. Also, the information is presented so that the artist's name is first, followed by the name of the song and finally the album name.

It is also within the shape of a rectangular bubble to fit with the pop genre, or this could just be the way MTV presents their text to show synergy with all their promo videos. As individuals, we have all decided to have our own album names so we will leave this out as not all promo videos have the album name.

Above is the latest single 'Good girl' by pop arist Alexis Jordan, seen as our genre is pop I thought I would watch it the whole way through and look out for any editing ideas for influence.

Immediately, it caught my eye as a split screen is used which is a technique we hope to use using Final cut pro. Also, there is use of fast paced editing with fragmented shots to correspond to the beat which I took a particular interest to. As a whole, the video was simply just performance shots but it is the way it has been edited that makes it appealing to an audience.

Whilst watching music videos on television now, as well as watching them for entertainment I also look out for any interesting or different editing techniques. I came across an Example song and seen as one of his songs was our initial idea I paid particular attention to this.

At around 40 seconds into the video, a dubstep type beat comes in and the faced paced and fragmented editing corresponds with this. Short clips are used and it is edited very quickly that as an audience you are just about able to grasp sight of the shots on screen. Although our music video is a slow paced song I still liked the idea of the editing and as this was media related I thought I would blog about it...

Magazine Advert...

I decided to use the same image from the front cover of my digipack to show synergy, so an audience can make a link between the digipack image and the image of the magazine advert.

I took into account the typical conventions of a magazine advert and incorporated them into my magazine advert, for example:

• The band name and album name
• The release date
• Some information on tour dates, I decided to write the word 'within' as this will persuade the audience to purchase the album to then gain information on the tour
• Star ratings from a female fashion magazine and gossip magazine
• The website, if an audience wanted extra information on the album or to gain any further knowledge on the album or artist

Conventions Of A Music Advertisement...

In Wednesday's lesson, we had a sheet of 3 music advertisements from magazines and me and Emma analysed and labelled where the conventions were used...




Conventions of a music advertisement in a magazine...

• Record label logo



• Release date



• Band & album name



• The poster image is often taken from the albums front cover, usually zoomed in or enlarged



• Web Address



• Reviews/Ratings ****



• Special tracks featured/Bonus tracks



• Tour dates



• Outlets which available/Available to download on itunes from...



• Tag line



• Limited edition/ Debut album/Exclusive or Deluxe edition make the audience feel part of an elite minority



• The magazine advert and digipack need to demonstrate a correlating relationship

Magazine Advert Research...

In order to promote our album we need to create a magazine advertisement for it. So, before I went about doing this I decided to undertake some research into how existing pop albums are advertised and promoted in magazines.

Gwen Stefani-Love Angel Music Baby

This advert has an image of the artist which takes up most of the composition of the advert, the image has been taken from the front cover of the digipack and been zoomed into and enlarged for the advert.

The artist's name and album name has been marked clearly in a fancy font with bright colours. There is also information on some of the most popular tracks and it says how they are included in this album which is done in order to persuade the reader of the magazine to purchase this album.

There is a small picture of the actual album cover so that the reader knows what it looks like if they go on to purchase it. It also has 'album in stores now' so if the reader wanted to purchase this they know that it is available now. So it provides all the relevant information for the reader so they do not need to look else where for this sort of information.

La Roux...

This magazine advert has used a clever and creative concept which I really like. They have used the outer net and design of the digipack and replaced the track list on the back cover with information to advertise the album.

This also says ' The debut album is out now' it tells the reader that it is the artist's 'debut' album and also says it is available to purchase now. The message is the same as the previous one but has just simply been worded differently.

What is different about this album magazine advert is that it has quotations from newspaper reviews on the album and also has a 4 star rating at the top to stand out and draw attention.

Hayley Westenra- Winter Magic

I don't think this advertisement is as successfull as the previous ones as it does not tell the reader when it is available to buy or does not have any reviews or ratings.

However, it does include some of the popular tracks, this is presented in bold so it appears more prominent to the reader.

Madonna- Hard Candy

This album makes use of the composition and links this with the text on the advert. The writing has been composed so that it is positioned in between her legs so that there is a clear link between the two which I found quite creative.

This album cover has the aritst taking up most of the composition and it appears that this is the image on the front cover of the album digipack. However, it has been re created so that is has the date of the album release date.

It strangely does not have the name of the artist 'Madonna' however this could be down to the fact that it is not necessarily needed as she is so highly recognised as a successfull pop artist.