(500) Days of Summer
This scene was filmed in IKEA and consists of the couple entering different rooms and pretending that it is their own home and they are living together. We mimicked this idea and used Intertextuality as we used an idea from another source of media. We went to IKEA and filmed the couple in a kitchen pretending to be in their own home.
In (500 Days of Summer) the female, Summer says 'the sink's broken' to the male actor, we reciprocated this scene as Elle also turns to say to Alex 'the sink's broken' whilst twisting the taps. As the song plays over the scenes, Elle mimes 'the sink's broken' which has an effect on our audience. If they have previously watched the film and are now watching our music video, they will hopefully realise the similarity, creating a link between the two media products.
Another scene where we used intertextuality was the editing technique of a split screen. In the 500 Days of Summer scene, the split screen conveys the idea of Expectation Vs Reality. We also conveyed this idea as we similarly used a split screen of what Elle wishes was happening and what was actually happening, again Expectation Vs Reality. We reinforced this idea by altering the lighting of the shots, the Expectation scene on the right has high key lighting to represent the happy mood and the Reality scene has low key lighting to represent how she is feeling lonely and isolated.
I had purely watched the film beforehand purely for entertainment reasons, but when we needed to think of ideas for our pop music video, we all realised that this film had many scenes that conformed to the conventions of a pop music video, which is why we were highly influenced by it.
Kate Nash- Foundations 
We then began to research into techniques used in pop music videos and were influenced by the song Foundations by Kate Nash. We used the idea of the stop motion of the socks in Foundations and thought of our own unique way of incorporating a stop motion into our music video but ensuring that it is relevant to our narrative. In Foundations, the socks move together when the couple are together and the socks move apart when they have had a break up. We then developed this idea by incorporating our own stop motion of cupid shooting an arrow through a heart and then the arrow falling and breaking. We developed this idea further by overlapping a scene from our footage behind the stop motion; we included a scene of Alex breaking a pencil near Elle's ear which symbolises the breaking of the arrow and the break up of their relationship. We decided to use cupid, the symbol of love as our narrative depicts the break up of a love story and the semantic field of cupid and love reflects the theme of the narrative. As the arrow falls and breaks it becomes a 'broken arrow' which reflects our song title and shows an evident link between moving image and the lyrics.
JoJo- Too little too late
We used the idea of the female protagonist reflecting on the memories her and her boyfriend shared together and developed it. Instead of including just one picture, we included several pictures and used a pan shot when filming. We also focused on the park scene picture and then used a transition which zoomed into the picture and then blended into the moving image scene. We then challenged this idea as we had the whole video including the picture scenes in black and white whereas the picture scene in JoJo's music video is in colour. The black and white idea also reniforces the idea of them being memories .
We overall challenged the majority of pop music videos as most are in strictly colour and only consist of performance shots, whereas we challenged the majority of pop music videos as ours was not in colour but strictly black and white and consisted of both narrative and performance shots. For example...
Alexis Jordan- Good girl
This video consists of strictly performance shots and is in colour throughout so our music video challenges this video which is what the majority of pop music videos are like.
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