Question 2) How effective is the combination of your main product and ancillary tasks..?

Script for video:

For our music video we wanted to convey an overall sad and soppy feeling to the audience as the couple have split up. As the female protagonist is looking back at the old times when they were together we wanted to make the audience feel as though they are the female artist in the song. We achieved this by including different camera angles for example, canted angles to show her confused state of mind and choosing a narrative and locations that most teenagers are familiar with. We researched into other pop music videos to ensure that we had the conventions in terms of the mise en scene. We included a traditional love novel and a few kissing scenes.

At first, the performance shots were quite long as we had the same shot for about 3 lines worth of lyrics, and from some audience feedback, we decided to make the editing choppier. So, we went out and filmed more performance shots so that we had more footage to edit with and the video doesnt appear repetitive, but more fragmented by including one shot per line which made it more appealing to our audience.

My digi pak design and magazine advertisement were my ancillary tasks and I ensured that there was an evident link between all 3 products. I decided to use a shot from our music video for the front cover of my digi pak. For the inside right panel I also used a shot from our video and the back cover was a shot that I cropped. For the inside left panel, I did not use a shot from our music video and from research I undertook I found that pop albums have letters to fans inside so I decided to include this idea.

My digi pak linked with my magazine advert as I used the same picture from the front cover of my digipak and just simply changed the text around however, I still kept the colour and font the same to show synergy. From researching into other pop album adverts I was aware of the conventions of a magazine advert and realised that using the front cover of the digipak for the magazine advert was a common technique so I did the same. It also shows synergy between the two ancillary tasks so that an audience are aware of the link between the two products.

Below is a voice over and a slideshow of print screens from our music video discussing our choices..