Changed Band Brand

As we have changed our chosen song, we need to change our band name as our initial name 'IdEst' has no relevance to the song 'Broken Arrow' by the artist Pixie Lott.

During the christmas holidays, we communicated via Facebook and decided on the name 'Pixie Mix' , the reason behind this name being a blend of the artist name 'Pixie Lott' and the idea of 'Pick and Mix' sweets as it has the connotations of the pop genre.

Final Band Brand Decision

During Wednesday's lesson we decided that we needed to confirm a 'Band name' as soon as possible. So we narrowed our down to our favourite ones which we thought would suit our genre and song the best. We came up with

• Paragon-meaning a model of excellence and we liked the idea of the term not being self explanatory which will attract an audience.

• Idest-The reason behind this name is based on the original artists name Example. The justification for the artist name is from the idea of his initials being E.G which is equal to Example. We thought of the equivalent way for E.G which is I.E. I.E stands for Id Established and we simply abbreviated and merged them together to form our band brand.

Personally, I am satisfied with our band brand as I think it is linked with the original artists name so we took an idea and experimented with it and developed it into an idea of our own. It also quite catchy and leads an audience to want to know the reason behind the name as it is not a proper word. It also sounds quite masculine which reflects the male protagonist in the video.

Ideas for our Band Brand

We decided to create our own Band Brand and have come up with a few ideas. We decided to base our name on our chosen artiist-Example. We researched that the reason behind this name is because the artist's initials spell E.G so which is why he chose the band brand example.

From this idea we thought of the equivalent-i.e, but struggled to think of a name linked to this abbreviation. So we used example as a base and thought of different words associated with it. We also used thesaurus online as an aid.

From all this there were hundreds of similar words and after discussing them we narrowed hundreds down to a few:

• Exposure



• Prototype



• Illustrate

Personally, I prefer Exposure as I feel as though it has connotations of a camera and reinforces the idea of our music video being a home video and using the idea of a flip book and it as though it is now being exposed. However, the rest of the group were not 100% on the idea and during the next few meetings we shall discuss this band name further and come to a decision in which we are all satisfied with.

Wordles

We created another wordle based on our audience feedback from our treament. We picked out the main words from their written feedback and the larger words were the ones that were mentioned the most. I am very pleased with the feedback from the audience as it is very positive and I hope that we can make our music video so that it turns out to reflect these words.

Wordles

We created a 'Wordle' using http://www.wordle.net/ of our 'brand image'. As our genre is electro pop, we thought of different words linked and associated with our genre for example, upbeat as the music is upbeat. Words associated with our genre are affection and love which links to our storyline. We also included words which our video will be portraying for example, memories and flashbacks. We chose this particular one as we liked the pinky colours and flowy writing as it makes it appear quite girly.