Research into script...

We were told that for music promotional video we need some sort of script or text to indicate the name of the song, the artist, and album name. So, from our own knowledge we know that this is always present at the start of the song to inform the audience first.

Eliza Doolittle...

The song above is the song 'Pack up' by pop artist Eliza Doolittle and is being promoted on the music channel MTV. In this shot, the MTV logo is present so the audience know which channel they are watching. Also, the information is presented so that the artist's name is first, followed by the name of the song and finally the album name.

It is also within the shape of a rectangular bubble to fit with the pop genre, or this could just be the way MTV presents their text to show synergy with all their promo videos. As individuals, we have all decided to have our own album names so we will leave this out as not all promo videos have the album name.

Voyeurism...

After realising that we need an element of Voyeurism in our music video of the artist, I decided to undertake some research into how artists reflect Voyeurism in their videos.

Tinie Tempah Feat. Kelly Rowland-Invincible...



In this video, the two artists are reflected onto illuminated buildings singing and this is filmed from a low angle shot to show their power and importance as an artist.

Black Eyed Peas-The Time...





In this music video, the artists are a group of mixed genders and all use the same form of Voyeurism. They use the still body of an artist and a different artists face and reflect it in a 3D box which is illuminated.

When we were experimenting with the new editing software 'Final Cut Pro' we found an effect we could use for our element of Voyeurism which is a television and we can insert a video within the tv to show a moving image. We really liked this idea and thought it fitted with our music video as it could be a point of view shot of the artist watching television but really her mind is occupied with the break up of her relationship so she is seeing this in the television.

Lip Sync..

Soonish, we will be allocated our group cameras and equipment to start filming ! So, in preparation for this we need to practice certain elements, one being 'lip syncing' and from our research on lip syncing we took all this into account and decided to put our theory into practice. Elle and Sophie created a megamix of different songs from different genres and lip synced to them...




Personally, I love this as they were in time with the music and they took into account the idea of exaggerating lyrics to make it appear more authentic. I think they did a great job and can't wait to experience this when it comes to the real filming for our music video...

Research on Questionnaires

We have decided to create a questionnaire about music videos so we can collect results and gain feedback to help us when constructing our own music video and so we can ensure that we are using the correct conventions for our audience. We found that the questionnaire needs to contain a combination of of Qualitative (opinions and open) and Quantitative (numbered or multiple choice) questions for an effective feedback.

Below are a few initial ideas for the questions I might use in my questionnaire:


-What’s your favourite genre?
-Where do you hear about the latest music? Radio Youtube
-What charts do you listen to and follow? Kiss Capital
-Do you prefer a narrative or performance video?
-Who are your audience? Classification-age gender occupation
-Where are they? How do they access music videos e.g. YouTube, MTV
-What are their expectations of a music video of your genre-what do they already know about your genre?
-What do they want? How should your product be similar/ different
-What should they want?
-How do you (the music producers) give them what they want so you can sell your product?

Mood board for chosen genre

Above, I created a mood board on our chosen genre being 'ElectroPop'. I included images containing flourescent and neon colours as they are part of the conventions for our genre. I also incfluded images of the relevant make up and costume used in this genre.

I inserted some images of couples as in a typical 'pop' video the storyline is usually about the theme of 'love' and as we will be conforming to this I thought it would be relevant to add to the mood board.

Mindmap and Initial ideas

Above is a mind map of our initial ideas.

Our initial idea is to start with the music video acting as a home video and it would start off with someome putting into a TV a VCR with on the white label, "Watch The Sun Come Up". We would then zoom into the TV as if the "film" is coming alive which is when the music video would start.

We also thought of another idea of calendars and that we would green screen the calendar and have different events happening in different months. Also, to portray the theme of TIME we want to include an analogue clock ticking and then we'll speed it up when we edit it to show time passing.

The main concept is a young couple watching their home video of their romantic events and to make it appear more like a home video we will film with a handheld camera so it appears more authentic. We will also act out certain lines for example; ' You and that red dress'-the girl will be wearing a red dress and several more.

Discarded songs

Katy B-On a mission: This songs fits in with the 'drum n bass' genre and as a group we didn't all agree on this being our chosen song. Although some of us were for it, others felt that the beat was too repetitive so therefore we discarded this option.

Eminem ft. Rihanna-Love the way you lie: This song was the one that had the most potential initially but after a while we began to find faults with it as we thought it would be too slow and the rapping parts would be difficult to lipsync to so we also discarded this option.

Swedish House Mafia-One: We even discussed the house/electro genre as we were looking for upbeat songs at one point. Again, some of us were for it but others were against it as they thought it would be difficult to create a narrative for it as the original video is purely performance.

Deciding our Genre and Song

We are currently undecided about our genre and song choice at the moment as we have many different ideas and narrative ideas but we are finding it difficult to merge all our ideas together to suit a song that we all agree on as a group.

So, over the weekend we have decided to each research potential songs with narrative ideas and bring our ideas to Wednesday's media lesson so we can discuss as a group what we like/dislike about each one and hopefully finally decide on a song and a genre so that we can start planning our narrative in detail.

Song and Genre research continued

Marina and the diamonds-Oh no

Recently, I was just browsing through the music channels bearing in mind to look out for anything that could be a potential song for our music video I came across this song. It is completely different to my usual choice of song but it really appealed to me because of the animated aspects in the video.

We also realised that as it is completely a performance video there are several different clips and it is edited so that it goes back and forth to and from the different clips. Some of the lyrics have been animated and included in the video which is completely different to the other music videos i have researched, but I was thinking it would be difficult to create a narrative for this.

Song and Genre research continued

Katy on a mission-Katy B

This song fits in with the 'Drum n Bass' genre and is simply a performance video. I had a few ideas for a narrative come into mind from the lyrics, she sings about 'sip the bottle' and 'lose control' and 'this right here will end too soon'. I thought about having a narrative about an alcohol/drugs addiction as the lyrics would reflect this idea.

Song and Genre research continued

Recently, we took a liking to 'Love the way you lie' by Eminem and Rihanna which fits in with the ' Rap/ RnB' genre. We liked the way when Eminem raps and it is edited so that it looks as though Megan Fox is speaking in Eminem's words which I think we will be carrying forward and including in our music video.



The video has both a narrative and performance video-we thought of a potential narrative for this video being the idea of two different love stories and showing the happy times and sad times of the relationships which reflects the title of 'love the way you lie' as the relationship is broken because of the lies.

Song and Genre research

Above is 'Last ones standing' by Example and fits in with the ' Alternative/Pop' genre. The elements we like in this video are the quick paced editing techniques which fits in with the upbeat music and we would like to include something similar to this in our own music video.

The narrative for this video is that the artists are on the run from the police, but we thought that this was too similar to our AS film opening idea and so we are thinking of a hidden meaning for the narrative, something like a man who has been cheating on several different women and is running from them, but we are still currently undecided.