Fourth Draft...

We changed our film from black and white back to the original colour when we filmed it. The colour mise en scene fits in with the pop genre as the colours are quite vibrant, but as we filmed over a few months, Elle changed her hair colour from brunette to blonde. This change is evident in the scenes as we have shots of her with both hair colours, and leaving the music video in colour does not show continuity and would confuse an audience. So, we have decided just to keep it in black and white as it also appears more professional.

Third Draft...

Above is another draft of our music video and we have made many alterations from the second draft. We realised that although the reversed clips contributed to the narrative, there was too much and this made it rather cliche. So, as a result we decided to leave just two reverse clips and replaced the rest of them with performance shots. This way, the audience can still grasp the concept of how the couple have now split up without it being portrayed as too cliche.

Also, we inserted a split screen with one clip of Elle on her own and another of her and her boyfriend Alex. We used a lower key lighting for the shot of Elle on her own to show how she is isolated whereas the shot of her and Alex has slightly higher key lighting.

As a group we felt that our editing was not sharp and choppy enough and were unsure on how to incorporate this as our song is not upbeat but slow. However, we found a way so we decided to focus on the performance shots towards the end where Elle is singing against a black background and then a white background. Initially, the shots were a bit too long so we cut them up so that it changes from black to white 4 times within the space of 10 seconds.

Research into script...

We were told that for music promotional video we need some sort of script or text to indicate the name of the song, the artist, and album name. So, from our own knowledge we know that this is always present at the start of the song to inform the audience first.

Eliza Doolittle...

The song above is the song 'Pack up' by pop artist Eliza Doolittle and is being promoted on the music channel MTV. In this shot, the MTV logo is present so the audience know which channel they are watching. Also, the information is presented so that the artist's name is first, followed by the name of the song and finally the album name.

It is also within the shape of a rectangular bubble to fit with the pop genre, or this could just be the way MTV presents their text to show synergy with all their promo videos. As individuals, we have all decided to have our own album names so we will leave this out as not all promo videos have the album name.

Above is the latest single 'Good girl' by pop arist Alexis Jordan, seen as our genre is pop I thought I would watch it the whole way through and look out for any editing ideas for influence.

Immediately, it caught my eye as a split screen is used which is a technique we hope to use using Final cut pro. Also, there is use of fast paced editing with fragmented shots to correspond to the beat which I took a particular interest to. As a whole, the video was simply just performance shots but it is the way it has been edited that makes it appealing to an audience.

Whilst watching music videos on television now, as well as watching them for entertainment I also look out for any interesting or different editing techniques. I came across an Example song and seen as one of his songs was our initial idea I paid particular attention to this.

At around 40 seconds into the video, a dubstep type beat comes in and the faced paced and fragmented editing corresponds with this. Short clips are used and it is edited very quickly that as an audience you are just about able to grasp sight of the shots on screen. Although our music video is a slow paced song I still liked the idea of the editing and as this was media related I thought I would blog about it...

Magazine Advert...

I decided to use the same image from the front cover of my digipack to show synergy, so an audience can make a link between the digipack image and the image of the magazine advert.

I took into account the typical conventions of a magazine advert and incorporated them into my magazine advert, for example:

• The band name and album name
• The release date
• Some information on tour dates, I decided to write the word 'within' as this will persuade the audience to purchase the album to then gain information on the tour
• Star ratings from a female fashion magazine and gossip magazine
• The website, if an audience wanted extra information on the album or to gain any further knowledge on the album or artist

Conventions Of A Music Advertisement...

In Wednesday's lesson, we had a sheet of 3 music advertisements from magazines and me and Emma analysed and labelled where the conventions were used...




Conventions of a music advertisement in a magazine...

• Record label logo



• Release date



• Band & album name



• The poster image is often taken from the albums front cover, usually zoomed in or enlarged



• Web Address



• Reviews/Ratings ****



• Special tracks featured/Bonus tracks



• Tour dates



• Outlets which available/Available to download on itunes from...



• Tag line



• Limited edition/ Debut album/Exclusive or Deluxe edition make the audience feel part of an elite minority



• The magazine advert and digipack need to demonstrate a correlating relationship